Nov 3, 2022A 7-Step Clean-up Plan for Bad PublicityOne day you may get a nasty comment or a proper internet hater after you. How have you prepared for that? Parenting is a good school for crisis communication and reputation management. I shared the story of my daughter and the wine glasses in my newsletter last week, but here’s…4 min read4 min read
Oct 20, 2022Write for Two Brains — The Winning Writing Strategy Every Copywriter NeedsHow to speak to both our emotional and rational brain, all in one piece of content? When you see a clickbait headline, what happens in your brain? Your curiosity peaks, emotions flare up, prejudices kick in. …5 min read5 min read
Oct 6, 20225 Things Writing 100 Blog Articles Taught meLast month I published my 100th blog article. What has the journey taught me? It came so close that this blog post would never be published. A few weeks ago I was browsing through my blog archives, when a number on the bottom right corner of the page caught my…5 min read5 min read
Sep 1, 2022How to Get to Flow StateYou don’t need to get lucky to find a creative state of flow. Learn to invite it in and produce quality work — and enjoy it! — Writing is hard. This blog post was born from a true need. One day, I was sitting in front of my laptop feeling I had finally run out of words. I had some half-ideas and quarter-of-topics in my mind and I dabbled first in one, then in another, but nothing…5 min read5 min read
Aug 18, 2022Member-onlyAugust — The Hardest Month of the Year for Content CreatorsCan’t get back to writing after a break? I’ve been there — and these 12 tricks worked. What is your strategy to stay consistent with content marketing in the summer months? For many service-based businesses, it is the art of finding the balance between the team’s summer holidays, changes in…5 min read5 min read
Jul 21, 2022The One Thing Ambitious Businesses Miss Out OnThere’s a chance you’re not leveraging all weapons in marketing your business. Here’s how to fix the situation. What if I told you that you’re sitting on an asset that has the potential to grow your business quickly? That it doesn’t cost you much of anything, apart from some brain…4 min read4 min read
Jul 7, 2022Four Lessons Auditing Small Businesses’ Social Media Accounts Taught MeThe good news is that anyone can implement them quickly! Working with small businesses and solopreneurs on their content and communication, I often advise small teams and one wo/man shows on how to make most of social media and content marketing. Towards the end of last year I thought I…4 min read4 min read
Mar 9, 2022How Successful Businesses Leverage Email MarketingFollow the example of these three marketing strategies from successful brands and grow your own business with emails — without annoying followers or ending up in the spam folder. Newsletters are a powerful content marketing tool. Emails find their way to your ideal audience’s inbox, for them to read whenever…4 min read4 min read
Feb 9, 20226 Things to Take into Account When Several People Write for One BusinessCan someone else write for my business? Isn’t it going to be a mess to share responsibility? Not at all with this checklist. Could someone else write for your business? Would an outsider be able to translate your team’s ideas into blog articles or videos? Capture your tone of voice…4 min read4 min read
Jan 26, 20224 Successful Blogging Strategies for 2022Starting a blog this year? Follow these successful companies to make your blog thrive amidst competition. “Is blogging still relevant?” “Is blogging a thing in 2022?” “Is blogging finally dead?” When I started researching this blog post about the relevance of business blogging in 2022, these headlines popped up first…4 min read4 min read
